Services Management秒殺搶購
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內容簡介
For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors. Feature .Unique perspective — Currently the only book that addresses hospitality management specifically from a services management/marketing perspective. .Study Objectives — In all chapters. .Vignettes or small cases — Used in each chapter to illustrate the more general managerial material presented in each chapter. .Review questions -- For each chapter. The selected questions at the end of each chapter also identify some of the important sections within the chapter. .Suggested further reading for the chapter. .Reference Section — All relevant reference and sources for each chapter are quoted and acknowledged appropriately in the reference section at the end of the book. .Web support on all figures and diagrams in the book. |
定價:2190元 優惠價:95折2081元
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